Coles Digital Catalogue Animation
Introduced motion as a core engagement driver within Coles' digital catalogue ecosystem, contributing to engagement uplift of up to 28.8% across major seasonal campaigns.
I'm a Melbourne-based Digital Creative specialising in motion design, HTML5 development, and interactive digital experiences. With 15+ years' experience across retail, campaigns, and digital production, I combine animation, scalable systems, and front-end execution to create engaging customer experiences.
Introduced motion as a core engagement driver within Coles' digital catalogue ecosystem, contributing to engagement uplift of up to 28.8% across major seasonal campaigns.
Established in-house HTML5 banner capability using GSAP, reducing external reliance and supporting scalable digital campaign delivery across multiple business units.
Delivered motion-led omnichannel assets for new-look Coles stores, including shopper screens, outdoor digital, social and eDM executions.
Delivered motion-led omnichannel assets for new-look Coles stores, including shopper screens, outdoor digital, social and eDM executions.
Building custom Figma plugins and scalable production workflows to reduce repetitive tasks, improve consistency and accelerate high-volume creative execution.