HTML5 Banner Development

Building an in-house HTML5 capability with GSAP to create motion-led digital campaign executions across multiple formats.

Overview

Digital campaigns required HTML5 banner production across multiple formats and business areas. I established an in-house capability using HTML, CSS, JavaScript and GSAP.

This gave the team greater control over creative, faster iteration and a more scalable way to deliver animated digital campaign assets.

Challenge HTML5 production was dependent on external capability. The opportunity was to bring more of the production process in-house while maintaining the creative flexibility required for campaign work.

Approach

I developed hand-coded HTML5 banners using GSAP, combining motion design with front-end development to create lightweight, responsive digital executions across multiple formats..

Creative concepts could be translated directly into browser-based animation, with control over timing, sequencing, interaction and technical delivery.

Outcome

HTML5 capability was established in-house, reducing reliance on external production and creating a repeatable foundation for animated digital campaign delivery.

Motion design and front-end production could now happen within the same workflow.

HTML5 became an in-house creative capability, not just a production format.