Coles Digital Catalogue Animation
Motion-led catalogue content developed and scaled across major seasonal campaigns.
Overview
Coles' digital catalogue was primarily static. I introduced motion-led executions across seasonal campaigns and established animation as a repeatable part of the catalogue experience.
Animations were delivered as MP4 content embedded into the Coles website.
Results
28.8%
Click-through-rate uplift across key seasonal campaigns
Weekly
Motion delivered across ongoing catalogue executions
Established
Animation as a repeatable digital catalogue capability
Role
Motion design, animation, production and workflow development, from concept through to final digital delivery.
Turning motion into a repeatable part of catalogue production.