Coles Digital Catalogue Animation

Coles' digital catalogue experience was primarily static despite increasing customer engagement with digital channels. I introduced and scaled motion-led executions across major seasonal campaigns, establishing animation as a repeatable and measurable part of the catalogue experience.

Motion was delivered as MP4 catalogue animations embedded into the Coles website.

Coles' digital catalogue experience was primarily static, limiting opportunities to use motion to increase engagement and bring promotional content to life.

I introduced motion-led executions across major seasonal campaigns and developed a repeatable production approach that allowed animation to become part of the ongoing catalogue workflow.

Animation became an ongoing part of the digital catalogue experience, creating a scalable way to introduce motion into promotional content while supporting measurable engagement improvements.