Coles Digital Catalogue Animation
Introduced motion as a core engagement driver within Coles' digital catalogue ecosystem, contributing to engagement uplift of up to 28.8% across major seasonal campaigns.
I'm a Melbourne-based Digital Creative specialising in motion design, HTML5 development, and interactive digital experiences. With 15+ years' experience across retail, campaigns, and digital production, I combine animation, scalable systems, and front-end execution to create engaging customer experiences.
Introduced motion as a core engagement driver within Coles' digital catalogue ecosystem, contributing to engagement uplift of up to 28.8% across major seasonal campaigns.
Established in-house HTML5 capability using GSAP, combining motion design and front-end development to deliver scalable digital campaign executions.
Motion-led digital experiences across shopper screens, outdoor, stadium environments, social and campaign content for Coles and other major brands.